Using AngularJS Integration for Adobe’s Common Extensibility Platform (CEP)...
CEP Extensions are the preferred way for developers to extend Adobe CC applications. In an earlier article, we presented an overview and some tips on migrating plug-ins to CEP extensions This article...
View ArticleIf you are getting low ROI on Social media, it’s because you are trying to...
In 2015, the total global ad spends is about $570 bn (emarketer.com). And over the next decade the total marketing technology spends will be $120bn...
View ArticlePromoting your Business made easy!
Your own business: Check Your loyal customers: Check Now, what is missing? Umm, aren't you forgetting your presence on the social media. It is one of the biggest platforms in today's time to connect...
View ArticleKey learnings from building a “voice search” for hindi film songs
A couple of posts ago, I talked about the idea that “audio search” makes so much sense for a music app. We have been working behind the scenes looking at voice to speech technologies and evaluating...
View ArticleIndia’s Pariksha Labs Claims Next-Gen news reader designed for mobile that...
Pariksha Labs, a leading publisher of mobile apps for Indian content, has announced a major update of its news reader/aggregator app "inNews". The company claims to have pioneered sophisticated news
View ArticlePush notifications for a news application
What should be the policy for push notifications for a news app? With early each app sending push notifications most users have the ubiqutous “red star” on most apps on their devices. Does sending a...
View ArticleNeed some Pirate Thinking & Guerrilla Tactics for your social media marketing?
Today brands are pouring BIG money into building page “like” community, well researched, well designed content strategy and boosting posts to get more “likes” and shares. However, research indicates...
View ArticleBuilding a WhatsApp media distribution empire of your own
Email is passé. Most consumers sign up on websites, services using Gmail. And it is rare for your email land into the Gmail inbox. More often than not, your weekly/monthly status mails, promotional...
View ArticleOur Tools for Social Media Mining can deliver real ROI by converting page and...
We recently met with a consumer brand (hair care category) with 100k facebook followers (cultivated by spending close to $10,000 over a year) and an active content publishing team, digital agency and...
View ArticlePut Our Marteching Gurus to Work For You
Our marteching has recently delivered 20X increase in traffic and resulted in 5% online sales for our latest customer. Put our experience across tech powered marketing, business strategy, brand...
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